marketing collateral
Communicating Initiatives.
Print Campaigns | Flyers | Event Materials
Print Campaigns
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renewal by andersen offer piece
The advertising piece was distributed to homeowners at retail locations including Ace Hardware, Pleasant’s Hardware, and more. The main goal of this piece is to assist Richmond Window Corp. with its direct marketing team to increase lead flow.
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voting cards for Richmond-Times DIspatch award
The voting cards above were used to garner votes for The Best awards given by the Richmond Times-Dispatch. Because of campaigns like this and more, Richmond Window Corp. won The Best Window Company in 2020 and 2021.
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Sponsorship ad for VCUHealth conference
The sponsorship ad above was used for a VCUHeath conference titled Practical Frontiers in Primary Care Conference (PFPC). This ad was mailed to various health agencies and pharmaceutical companies in the area including Johnson & Johnson, Pfizer, Bon Secours, and more. Additionally, this was adapted to an email campaign that helped increase sponsorship dollars by 75%.
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VCUHealth Conference registration brochure
This brochure was used to help receive registrations for the VCUHealth Practical Frontiers in Primary Care (PFPC) Conference. Thousands of health care providers within a 200-mile radius received this brochure. This, and other efforts, helped bring in over 200 attendees and $20,000 into the department.
Flyers
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Welcome letter for new Renewal by Andersen customers
The flyer above is part of a Welcome Packet given to customers right after their windows/doors are installed. The main purpose of this flyer is to not only give customers useful information but also promote important programs such as reviews and the referral program.
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Renewal by Andersen Fibrex info flyer
This flyer is used to educate homeowners about Renewal by Andersen and persuade them to use us as their window/door provider. These flyers were used by the Renewal by Andersen Sales Team while giving homeowners design consultations.
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VCU Engineering career ambassador program flyer
This piece was used to promote a new program at the VCU College of Engineering, the Career Ambassador Program. The flyer completes this task by portraying the benefits of joining the program.
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VCU Dept. of Internal Medicine info flyer
This flyer and the following two flyers were distributed to VCU medical students to help them decide which concentration they would like to intern for during their education. The VCU Department of Internal Medicine includes Ambulatory Medicine Hospital Medicine. Each flyer talks about each section.
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VCUHealth Hospital Medicine info flyer
Please refer to the previous description.
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VCUHealth Ambulatory Medicine info flyer
Please refer to the previous description.
Event materials
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RWC company celebration table tent
This table tent was made to promote a social media contest to Richmond Window Corp. employees during a company vacation. The contest increased social media engagement by 150%.
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New Leaders Council (NLC) graduation program
The program above was used for the 2020 NLC graduation to celebrate the fellows and garner recruitment efforts for the next class.
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2019 New Leaders Council Graduation Program
The program above was used to celebrate the graduation of the NLC Fellows and help fundraise for the next class. This piece was part of a fundraising campaign that raised over $16,000.
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VCU Engineering Career Fair prep table tent
This table tent was used to promote employer events to prepare students for the Career Fair. The events listed in this piece are employer-paid events to help with their employee recruitment efforts and increase revenue for VCU Engineering.
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VCU GenMed Podcast table tent
The table tent above was used during departmental medical lectures to help drive traffic to the VCU GenMed Podcast. This piece not only drove traffic but also gave physicians a way to earn Continuing Medical Education (CME) credit for attending the lecture. Pieces like this, and more helped the GenMed Podcast reach 18,000 downloads in two years.
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VCUHealth award pamphlet
The above pamphlet was used during an award ceremony to celebrate one of VCUHealth’s physicians. The purpose of this piece was also to educate attendees on the physician and the award program.